Local SEO Consulting For Lawyers

Sam has years of experience helping firms of various specialties, sizes, and locations. Everything from solo Tax lawyers in suburban Ohio, to large Personal Injury firms in New York City – he has a proven record of driving organic local leads that convert, even in the most competitive markets. Sam has experience and can help with:

– Personal injury SEO
– Tax law marketing
– Family law
– Estate law
– Elder law
– Criminal defense
– Medical malpractice

At Sam Knight SEO, there are no cookie-cutter tiers, unnecessary extras, or “holistic” marketing plans. We’re 100% focused on improving Maps visibility and organic leads. That’s it. We know this has the highest margin and ROI, so we’re hellbent on reducing ad spend and delivering value per dollar through Local SEO. 

Rankings and traffic are vanity metrics.

Wait, what?

Yeah – it’s not unusual to see big gains in traffic with very little actual return. Some firms can achieve high traffic with just a few solid blogs. The problem is blogs often gain national traffic for higher funnel terms that don’t net new cases. The metrics can look good on paper – but the reality is that organic traffic doesn’t always improve the bottom line.

I get it, clients want to see rankings and traffic. But is that really why you invest in SEO? Instead of fixating on rankings and traffic, Sam builds goal-focused strategies to get more calls and cases with an emphasis on Local SEO & Map visibility. With call tracking, form tracking, analytics, and more, Sam helps law firms determine exact SEO value, projections, and returns. Forget the old approach of trying to get traffic just for the hell of it. Together, we’ll pull back the curtains on the often mysterious nature of SEO and focus on the true desired outcome, not just vanity metrics.

Too many businesses let SEO agencies get away with effort without return. The old model includes deliverables like:

– X number of blogs
– X number of DAx backlinks
– X number of pages
– X number of hours

Often, this is just for show. It distracts from hard questions and the desired goals, such as qualified leads or revenue generated. When ROI isn’t there, it’s much easier to show visible signs of activity to help assure clients they are still getting value in other ways. Well, trust your gut. Did you really want blogs, or links, or hours? Or was your expectation a return on SEO investment?

Here’s a hard-to-swallow pill: if you have to be constantly persuaded that you are getting value – you aren’t.

That’s just what Miriam Webster called the word of the year: “gaslighting.”

The other hard truth is that sometimes these tactics aren’t even doing anything. Many backlinks are never even indexed by Google, which means the end value is zero (no matter how the “DA”)

Instead of a pigeonhole on exact monthly deliverables like blogs or links, Sam uses a variable project-based model. Each month, tactics may adjust to move toward goals – and tactics only occur if & when they move toward goals.

For example, when local traffic improves, Sam may pivot to conversion optimization (CRO) rather than new SEO efforts. This reduces wasted time and budget to focus on converting new organic traffic into revenue.

In fact, this can even work the other way around! Some clients already have quality organic traffic but UX or website copy doesn’t land with their ideal customer. Focusing on CRO first would net SEO return faster than new SEO tactics. That’s exactly how Sam produced 2x organic leads in the first 30 days of a campaign for one client.

…So much for that tired mantra “SEO takes a long time”…